Posted on March 5th, by HeatherZeller in BLOG.


With an education in design and her own line of apparel under her belt, Venus Williams has already achieved success on the fashion front. The tennis star has been known for pushing the envelope as it relates to her on-court style statements. Recently Venus’ infamous outfits like the Moulin Rouge-inspired black lace dress and Alice In Wonderland-inspired Australian Open ensemble have been replaced by less risque and more feminine, elegant designs. Just like her competitive fashions, her EleVen by Venus offerings have evolved over time.

Williams had first launched her EleVen clothing line in 2007, in collaboration with retailer Steve & Barry’s. This past Fall she debuted a revamped range of athletic wear, serving up a larger selection of styles. Williams showcased pieces from her Fall/Winter ’13 collection in New York City yesterday. The active lifestyle and performance looks include jackets, tops, pants, leggings and dresses in bright colors and vibrant prints. When discussing her newest collection, Venus told WWD:

“It’s the evolution of the line. It’s bigger than the first season and I’m trying to offer more pieces to fit more people.”

“I want to encourage a healthy, active lifestyle.”

The EleVen line is available at tennis and specialty sports shops in the U.S. and online here. Here’s a preview of the new styles:




(photos via WWD)

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