AN ICONIC SPORTS FASHION COMEBACK: THE STARTER JACKET RETURNS
The Starter Jacket is an iconic piece of sports fashion made famous in the 1980’s and 1990’s. Now a new generation of fans will have an opportunity to don the stylish satin outerwear. New York Giants legend and President of G-III Sports, Carl Banks, has teamed up with Iconix Brand to reintroduce the wardrobe staple for sports fans. With its new debut, the old-school fashion will receive a modern update.
Banks first unveiled the updated NFL line of jackets during Super Bowl XLVII weekend. While at the release party, he spoke about the evolution of the Start Jacket:
“There is a Starter Jacket in everyone’s closet or there is a Starter memory in everyone’s closet. If you were born anywhere from the 70’s to the 90’s, you have a Starter memory. So it’s an iconic piece. There’s never been a piece more iconic in outerwear than the Start satin jacket and the breakaway jacket. So we think it’s going to be a really awesome run.
The whole Start evolution for me is kind of a 360 process because when I was a rookie with the Giants, Starter was the hot brand and they signed me as one of their first athlete endorsers. So I got a chance to be a part of the whole sports culture and they’re the blueprint for everything you see in sports marketing now, especially around apparel.”
Click on the photo below to watch the video footage:
According to ESPN’s Darren Rovell, the NFL jackets will be available in late August, followed the NBA offerings. The new line of NBA outerwear will include teams such as the Oklahoma City Thunder, Brooklyn Nets and New Orleans Pelicans. The Starter x NBA collection will launch in September 2013 and jackets will retail for $150.