Posted on February 4th, by HeatherZeller in BLOG.


Super Bowl XLVII brought fans a matchup between two brothers, an unexpected blackout, a great gridiron battle, and an unforgettable halftime show from Beyonce. The songbird’s performance received rave reviews, as did her halftime wardrobe. Baltimore Ravens QB, Joe Flacco, was named Super Bowl MVP, but the game also produced a new winner on the fashion front. It was New York-based designer, Rubin Singer.

Prior to the game, it was rumored that fashion house, Givenchy, would be outfitting Beyonce for the much-anticipated halftime performance. Instead the honor went to Singer, a lesser known designer. He created Beyonce’s leather and lace stunner as well as Michelle Williams’ ensemble and the costumes for all 120 of the backup dancers.

Singer spoke with New York Times ahead of the game:

“Everyone’s expecting Beyoncé to go with a major designer,” he said. “She knows it’s a game-changer — no pun intended. My business could have legs from this.”

Beyonce’s black leather bodysuit featured Chantilly lace inserts and a removable motorcyle jacket. Python, iguana and nylon were among the additional embellishments. The concept was modeled after the designer’s Fall 2013 collection, called “Valkyrie’s Dominion.” The outfits were meant to evoke warrior women and it took great time and effort to achieve the desired look.

According to a press release from the designer:

“There were no less than five fittings and well over 200-man hours with a team of 14 dedicated to creating the final look at the designer’s New York City atelier. One full week leading up to the event in daily dress rehearsals at the Superdome was also required to make sure everything was perfect for the big night.”

To cap off each look, Beyonce and her Destiny’s Child’s bandmates wore Proenza Schouler booties. Kelly Roland wore a custom black bodysuit from Emilio Pucci.

Check it out:

(sketches via

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