Posted on November 29th, by HeatherZeller in BLOG.


Though he’s locked out from the game, Brad Richards is making fashionable use of his free time. He’s part of a team with several dedicated fashion followers and one of the many New York Rangers who have been scoring in both sport and style. Most recently Richards and his teammates dressed up for a feature in Esquire magazine.

Now the NHL center has been tapped as the new face of men’s apparel brand, UNTUCKit. The e-commerce fashion label offers premium shirts designed specifically to be worn untucked. As part of the two-year endorsement deal, Richards will serve as a model and global ambassador for the brand. In an interview with TSN’s “Off the Record,” he described UNTUCKit:  “It’s comfortable, it’s casual, it’s how I like to dress.” Watch here.

“We are extremely excited about this partnership,” UNTUCKit CEO and Founder Chris Riccobono said. “I’ve always been a huge sports fan, and as a New Yorker, I’m a big Rangers and Richards fan.  Brad is known for his sense of style. The fact that he is also a fellow wine connoisseur makes him the perfect ambassador for UNTUCKit.”

Richards recently held a press conference at New York Vintners in New York City, where he announced his new partnership with the clothing line. It was fitting site, as each style in the UNTUCKit collection is named after a wine.

“When the opportunity came up for me to be the face of UNTUCKit, I was very excited,” said Richards. “I’m a big believer that style should be comfortable and I need to wear clothing that fits right. This is what makes UNTUCKit so unique — the fit is always perfect.”

Below Brad is modeling the company’s “Medoc” shirt style. For a look at all of the UNTUCKit offerings, visit here.

(photos via @UNTUCKit)

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