NBA & ADIDAS UNVEIL COLORFUL HOLIDAY UNIFORMS & TV SPOT
Christmas Day in the NBA has become a forum for players to reveal holiday-themed fashions. Each year, a new range of limited-edition, seasonal sneaker colorways make their debut on the feet of players. Among the more memorable kicks in recent years were Kobe Bryant’s lime green “Grinch” sneakers. This season will have players styled head-to-toe in holiday gear. To accompany the shoes that will likely hit the hardwood and to celebrate 65 years of Christmas Day games, the league will be outfitting its stars in special “BIG Color” uniforms.
All teams competing on Christmas Day will wear a version of the colorful game day threads. The participating squads include: Brooklyn Nets, Los Angeles Lakers, New York Knicks, Miami Heat, Boston Celtics, Oklahoma City Thunder, Houston Rockets, Chicago Bulls, Los Angeles Clippers and Denver Nuggets.
The uniforms are simplistic in design, featuring a monochromatic color scheme with solid color team logos, names, and numbers framed with minimal accent color and a shimmer finish for a bold statement. The BIG Color jerseys are part of the adidas Winter Court Collection, which also includes new warm-up jackets and shooting shirts.
“I grew up watching games on Christmas Day and it’s a huge honor to have your team play in front of millions around the world,” said All-NBA center Dwight Howard of the Los Angeles Lakers. “I’m excited to wear these BIG Color uniforms that bring style and flare to the court and represent my team!”
Fans can purchase the Winter Court Collection for all NBA teams at NBAStore.com, the NBA Store on Fifth Avenue in New York City, Champs Sports, and team retailers on November 15th.
Fans can expect to see these “BIG Color” on December 25th:
As a part of the BIG Color campaign, the league developed a holiday-themed TV spot featuring five players who will be competing on Christmas Day. Included in the commercial are: the L.A. Lakers’ Dwight Howard, the Miami Heat’s Dwyane Wade, the New York Knicks’ Carmelo Anthony, the Oklahoma City Thunder’s Russell Westbrook, and the Brooklyn Nets’ Joe Johnson.
Dressed in their BIG Color uniforms, the players dribble in time as a musical ensemble, to the rhythms of a classic holiday jingle. Starting November 21st, the BIG Color ad will run on NBA.com, NBA social media, and on broadcast partners ABC, ESPN, NBA TV, and TNT.
Check it out: