BJORN BORG UNVEILS NEW APPAREL COLLECTION WITH PARTY TIME CAMPAIGN
Bjorn Borg is no stranger to the world of fashion design, in particular, undergarments. He’s been selling his signature skivvies for years and in addition to the label’s range of men’s and women’s underwear, designs have expanded to include sportswear, swimwear, bags, footwear and accessories. To shakes things up on the fashion front, the stylish tennis legend has launched his company’s Autumn/Winter 2012 apparel collection in a unique way.
The Swedish fashion brand has teamed up with online party and training enthusiast, Ron Allen, to showcase the new line of gear. Ron has created an exercise program meant to develop that perfect body without compromising on the party time. All exercises are available at www.bjornborgpt.com, where party enthusiasts from all over the world can submit their own best party training exercises for a chance to win a full year of personal training as well as selected items from the AW12 collection.
The collaborative campaign features Allen, clad in his Bjorn Borg gear, as he showcases Party Training moves that include the “Personal VIP Chair” and the “Shirt Helicopter.” Check out the video footage:
Borg’s latest offerings are as colorful as the new campaign, with another range of out-of-the-box designs. Pieces feature vibrant, playful graphic prints and bright hues. To view the full collection, visit bjornborg.com. Check out some of the bold new underwear offerings below: