This Fall, the NFL will launch the latest installment of its women’s apparel campaign. The league has made great strides in its effort to develop fashion-forward fan gear, allowing females suit up in their team colors while maintaining their sense of style. The 2010 season marked the debut of “NFL Women’s Apparel, Fit For You,” the first time the league dedicated a campaign to its female offerings. Last year’s campaign expanded to include additional clothing and accessory items, as well as an established digital home at NFL.com/women. The upcoming NFL season is just a few months away as is the latest round of apparel ads.

In the past, wives and daughters of the league’s coaches, players and owners were featured in the campaign. A variety of famous female faces have been added to the roster this time around, including Melania Trump, former Secretary of State, Condoleezza … Read More »

The NFL has found success in targeting female fans with increased apparel and accessory offerings and a dedicated women’s campaign. Both the NHL and MLB have also increased their efforts to develop merchandise that appeals to women. Following suit, the NBA is the latest league to get in touch with its feminine side, having aligned with HerStar shoes to offer team-themed high heels.

“We pride ourselves in partnering with creative and innovative brands to offer a vast assortment of products,” says Lisa Piken, vice president of licensing, NBA. “The HerStar collection is not only fashionable but also comfortable–perfect for our savvy female basketball fans.”

Founded in October, HerStar describes the company mission, “to adorn sports fans in fashion forward and sexy sports attire.” The new line represents the first officially licensed sports high-heel collection, with two NBA styles offered for fans. Described as … Read More »