Luxury fashion house, Louis Vuitton, has tapped Muhummad Ali to front its new ad campaign. The 70-year old boxing legend appears in the latest leg of the brand’s “Core Values” campaign. The concept, which first debuted in 2007 and centers around famous personailities and their personal journeys, has included a range of athletes, musicians and celebrities in its previous installments. It was first introduced to showcase the brand’s travel roots, with a unique interpretation of the concept of travel. Ali follows in the footsteps of sports figures including soccer stars Pelé of Brazil, Diego Maradona of Argentina and France’s Zinedine Zidane, and tennis’ Andre Agassi and Steffi Graf, all of whom have appeared in previous ads.

Shot by famed photographer, Annie Leibovitz, Ali’s shoot took place in his Phoenix backyard. A $1,525 Louis Vuitton “Keepall 50” bag is pictured by the champ’s feet, as … Read More »