UGG Australia opened a dedicated UGG for Men flagship store last night, at 600 Madison Avenue in New York City. The new shop marks the first dedicated UGG for Men location in the world, housing footwear, outerwear, accessories and small leather goods, all geared towards men.

New England Patriots QB and UGG for Men ambassador, Tom Brady, was on-hand to celebrate the opening. Brady became the first athlete to endorse the brand, beginning with his role in the Fall 2011 campaign. The move was part of the brand’s efforts to expand it’s presence in the men’s market. At the time of the initial announcment, Decker CEO Angel Martinez had explained, “We have decided that we needed to just get the word out there that it’s a brand for guys,give guys permission to wear UGG. And who better to give guys permission … Read More »