BROOKLYN NETS TEAM UP WITH SPORTIQE ON NEW APPAREL LINE
It will be a fresh start for the Nets next season as the team has said goodbye to New Jersey and “Hello Brooklyn.” As part of the re-branding process, the Brooklyn Nets today introduced a new color scheme and a new logo, as the team prepares its relocation to Barclays Center for the 2012-13 NBA season. The Nets’ previous red, white and blue hues have been replaced with a black and white logo created by part team owner, Jay-Z.
Nets CEO Brett Yormark called this “the new badge for Brooklyn,” and Jay-Z believes the design’s boldness demonstrates confidence in the new direction. For more information on the team’s new look, visit here. A range of team merchandise is available today, at netsstore.com.
The Nets have also signed an apparel partner in Sportiqe, a company known for their fashion-forward approach to licensed sports apparel. As with the brand’s NBA, College, ESPN and Hometown Classics collections, the new Nets gear incorporates current style trends and comfortable fabric selections. According to WWD:
“Sportiqe has been licensed to create an apparel line beginning with Nets-logoed cardigans and hoodies, both priced at $75, and T-shirts, priced at $39. The products will be sold in Bloomingdale’s, Atrium, Society Men and about three dozen other retailers in the metro area.”
Here’s a look at some of the Sportiqe gear for the Brooklyn Nets: