NEW COLLEGE GAMEDAY GARB: HOOT & RALLY FLEECE CAPES
When it comes to female fan gear, companies are continuing to incorporate runway trends into apparel designs for looks that utilize better fabrics, colors and silhouettes. Large fashion retailers like Victoria’s Secret PINK, American Eagle, Old Navy and Forever21 have recently boosted their sports apparel offerings with licensed collegiate collections. Smaller companies are also recognizing the demand for fashion-forward, university specific apparel and the opportunity to reach college fan bases. Among them is Hoot & Rally, a family-owned company whose offerings cater to women who are just as passionate about sports as they are about fashion. Their innovate new gear blends spirit with style making it a great option for devoted female fans.
The brand’s casual, cool and comfy rally capes are unique in the market of collegiate fan gear. Perfectly on trend this Winter season, the cozy capes are proof that school spirit does not have to be reserved for the stands. Made of microfiber fleece, the cold-weather fashions feature team colors and an embroidered team logo on the oversize collar, for a look that is polished yet fun. School logos are subtle, making the capes a versatile wardrobe piece for students, faculty, alums or general sports enthusiasts on game day or any day.
The Hoot & Rally capes also keep a college budget in mind, retailing for $59. Check them out:
The rally capes are offered for a limited number of schools at the moment but stay tuned. Additional college items are expected to launch in 2012 and future licenses are with MLB, NFL, NBA and NHL are also on the horizon.