Posted on September 21st, by HeatherZeller in A GLAM SLAM U, BLOG.


It’s still early in season but thus far, the college football fashion craze has taken center stage. Teams and their sportswear sponsors are really pushing the envelope when it comes to their on-field style of dress. The more outrageous the attire, the more fans have focused on the fashion instead of the football.

For the third consecutive year, Under Armour has created customized uniforms for select schools to benefit the Wounded Warrior Project, a non-profit that provides programs and services for injured service members and their families. This year the games will highlight the Wounded Warrior Project’s latest campaign, Believe in Heroes. Featured schools are the University of South Carolina, Texas Tech University and the University of South Florida, where players will wear the specially designed gear for one game this season. The first to take the field in their Wounded Warrior wear will be the Gamecocks, during their October 1st match-up against Auburn.

From head-to-toe, the new threads are meant to recognize the sacrifices made by members of the Armed Forces, commemorate the tenth anniversary of September 11th and celebrate the American spirit, incorporating details such as “USA stars and stripes.” The custom jerseys will further honor veterans as the words Duty, Honor, Courage, Commitment, Integrity, Country or Service will replace players’ last names. The block “C” on the helmet and the numbers of the backs of the jerseys are filled with a navy camo print. That same print also appears on the shoulders, the backs of the pant legs and on the cleats. The custom jerseys will be auctioned-off on the Universities’ websites the Monday following each game with a 100% of all proceeds benefiting Believe in Heroes.

What do you think of the new unis? Has Under Armour redeemed itself from Maryland’s football fashion mishaps?

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