Posted on August 4th, by HeatherZeller in BLOG, INTERVIEWS.


When it comes to golf attire, there are guys who play it safe. And then there’s Ian Poulter. Not everyone can pull off a pair of brightly colored tartan trousers but Ian has got a flair for fashion. Known for his trend-setting style in addition to his golfing skills, the British pro is constantly pushing the fashion envelope when it comes to his on-course ensembles.

Poulter is a risk-taker and his often “daring” clothing selections are a reflection of his colorful personality. His signature spiked hair and fairway swagger also contribute to his standout style and have had an impact on golf’s sartorial image. Poulter puts a lot of thought into his wardrobe for each tournament. Unexpected color combinations and a balance between designs that are traditional, yet funky and edgy, keep him on top of his style game.

Given his keen eye for style, it’s no surprise that Poulter utilized his talents to develop a fashion line of his own. He joined the golf apparel business four years ago when his company, IJP Design, launched in 2007. A Glam Slam got Ian to dish on his interest in fashion, his style competition on the course and what we can expect to see from IJP Design. Check it out:

Tell us about IJP Design. Did you always have an interest in fashion? Why did you decide to start your own line?

I have always been interested in fashion, from a very young age. My Mum worked in the fashion industry one of my first jobs was selling clothes on a market stall. So I definitely have an interest in what people wear and what looks good. My philosophy has always been ‘Look Good, Play Great’ – This may not be as important to others but it works for me! I decided to launch my own line after being unable to find clothes I wanted to wear on the golf course that both looked good and performed well. IJP does both these things.

To compete successfully, an athlete’s apparel cannot inhibit their performance. How do your designs fuse both fashion and function?

Well, our aim is to make clothing that looks fashionable but also performs really well. That’s where I’m really useful to the design team, because I’m wearing the clothing on tour all the time, testing it out in all conditions, and feeding back to the designers. IJP uses technical fabrics making it functional and fashionable.

Golf fashion has certainly changed in recent years. Golfers are taking more risks (i.e. Ryan Moore’s hoodie at The Open Championship) and showcasing distinct styles on the course today. Why do you think that is? Do you think it is good for the sport?

I think it’s really important to move forwards each year and with each collection in fashion. Yet at the same time especially with golf it’s important to keep the traditions and signature designs that make golf wear distinctive. The Poulter Tartan (registered with the Scottish Tartan Authority) is very traditional but new colours are selected for each collection and these colours are used to design the rest of the garments, and so each collection has a unique and modern look.

You mentioned in the past you’d like to dress Tiger Woods, who has an incredible physique but does not show it off enough. Who else could use your styling services?

If I had my way I’d have everyone wearing IJP! The range has expanded so much now that there are garments made for all physiques. As well as the tartans, there are tailored items such as the Classic Trousers. All our trousers come in an unfinished leg length as well so can be tailored to fit any leg.

On the flip side, who would you say is your biggest ‘fashion competition’ on the course?

I don’t think I have any! The other stylish guys out there I would say are Gary Boyd, Steve Lewton and Bud Cauley – who also wear IJP!

What can we expect to see (colors, tartans, fabrics etc.) from the upcoming IJP collections, including the new Juniors collection?

Watch this space for lots of exciting new designs! We are launching our Junior collection next summer and a Ladies range will closely follow.

Women and children will have to wait a bit longer before they can sport Poulter’s designs but men can look forward to a new line of items including trousers, shirts, polos, sweaters and accessories. The IJP Design collection for Autumn/Winter 2011 will launch on September 1st.

For Poulter’s brand, “the tartans dictate the rest of the collection.” Though the patterned pants might remain a bit too adventurous for some wearers, the new pieces are definitely versatile enough to be worn both on and off the course. The upcoming collection truly offers something for everyone. This time around, items are characterized into four featured color palettes: “Signature” (classic purple and berry tones), “Sports” (an edgier combination of aqua, royal blue and black hues) and “Fashion” (chic peacock, smoke and oat colors which are very reminiscent of the Fall season). The final palette will be the popular “Black Watch” tartan, which is making a return appearance. “Black Watch” offers classic, sophisticated pieces like trousers, jackets and cardigans that will make any guy look like he’s stepped out of a fashion magazine.

In addition to the unique color palettes, great attention to detail and flattering silhouettes that fans have come to expect from the line, the range this season will include more items that fuse both fashion and function. Among them will be “The Sports Gilet,” which can be seen below. The vest features sporty, yet stylish stripe detailing and is also water repellent, providing the best of both worlds.

For more on IJP Design and to check out the brand’s current offerings, visit www.IJPdesign.com. Here is a preview of some of the items you can expect to see in the upcoming collection:

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