THE WORLD CUP AT YOUR FEET
The Havaianas brand wants you to watch the 2010 FIFA World Cup in comfort and style. And in their new limited edition World Cup flip-flops. We are only weeks away from the most anticipated sporting event of 2010 and now fans can really proclaim their love for their country from head to toes.
Havaianas are known for their high-quality, yet affordable flops, available in a wide range of vibrant colors. They have created a special “Teams Collection” of flip-flops that pay tribute to the countries competing in the World Cup this Summer. Each pair features bold prints inspired by the colors of the team’s uniforms, the National flag of the country and gold stars on the sole to represent the number of times the country has won the World Cup and the year they won it. When placed side-by-side, each pair also reads “10” in honor of 2010.
Havaianas is just one of many brands capitalizing on the opportunity to market themselves in conjunction with the World Cup. There will be 17 teams available in the Havaianas 2010 “Teams Collection” for both men and women, retailing for $24. You can pick up a pair here.
In addition to the flip-flops, Havaianas is also working with bars in the U.S. to show World Cup games live.But since the flip-flops are designed and manufactured in Brazil, it’s safe to say we know who they’ll really be rooting for.