NYC MARATHON: FROM FASHION TO THE FINISH-LINE
From entertainment to business to fashion, the NYC Marathon was about much more than a 26.2 mile run. More than 42,000+ runners came out yesterday to test their endurance, achieve their own personal goals, and in some cases, showcase the latest running fashions.
The sport of running has been experiencing a boom and popular brands are taking notice and taking advantage of the opportunity to market themselves during and leading up to the marathon. Can you blame them? With over 2 million spectators lined up around the course and over 300 million people watching the race on television, there’s no better venue to do so. Here are some examples:
- Since 2005, around 50% of New York’s marathon participants have run in ASICS shoes [Fibre2Fashion]. This year the brand developed a one-of-a-kind shoe for Olympic runner Ryan Hall, who participated in his first NYC Marathon. Hall debuted the custom-made black and white shoes, embroidered with the words “STEPS,” at the race. STEPS is a charitable initiative recently launched by Hall and his wife to fund programs to help create a better life for children living in poverty in the U.S. and abroad.
- The Rockport Shoe Company debuted a brand new line of shoes called DresSports 2 at the NYC Marathon. An international team of amateur runners led by Andy Baldwin, a former contestant on ABC’s “The Bachelor,” showcased the shoes during yesterday’s race. The group included runners from five different countries, who illustrated the “versatility, comfort and lightness” of the DresSports 2 collection, as evident in their completion of the marathon.
- Last week, Nike held a “pep rally” at the Niketown store in Manhattan, to increase excitement surrounding the marathon. The brand also celebrated the accomplishments of marathon runners worldwide, through the introduction of a new collection of running sneakers called Nike LunarGlide+ Race Collection. The line includes nine different shoes, each representing a major city from around the world. Cities include: Beijing, Boston, Chicago, Honolulu, London, New York City, Rio de Janeiro, Tokyo, and San Francisco.
But fashions aside, A Glam Slam congratulates 2009 NYC Marathon champions: Meb Keflezighi, American citizen and male race winner, and Derartu Tulu, female race winner and the first Ethiopoan woman to win the top prize.