MCQUEEN AND PUMA: TEAMMATES ONCE AGAIN
Alexander McQueen and Puma have had an ongoing relationship since 2005. The two recently collaborated to extend the Alexander McQueen for Puma line to include a full collection of men’s and women’s apparel and accessories. A designer known for his innovation in the sports-fashion realm, McQueen continues to push
boundaries with his designs.
The new collection of Puma X Alexander McQueen was inspired in large part by the concept of “Power.” Each season’s collection will have a seasonal theme related to a specific sport. The Fall/Winter 2009 collection references Boxing, a sport closely associated with the idea of “Power.”
Bold colors, unique styles, intricate details and modern design all enhance the “Power” of this sport and make the new collection a must-have this season.